Scene 06 · The briefing room
Key messages, hard questions and what not to say.
For spokespeople announcing or responding to news. Ahead Ai drafts key messages, the questions journalists are likely to ask with short answers, the difficult questions with an answer strategy, soundbites and a do-not-say list.
You provide
- Organisation, the announcement and the type of conference
- One to five key messages
- Facts and figures you supply, and sensitive topics (optional)
- Expected journalists or outlets and other speakers (optional)
- Links you trust (optional)
You get
- Key messages
- Likely questions with short answers
- Difficult questions with answer strategies
- Soundbites
- Bridging phrases
- A do-not-say list
- Journalist profiles from sources
Good for
- Announcements and product launches
- Results and partnerships
- Crisis response
Good to know
- Journalist profiles use only what you enter and what a source supports; anything else is marked as uncertain, never invented.
- Answers and soundbites are drafts to rehearse — review them, and any legal wording, before you rely on them.